Michael Altendorf

Why Virtual Identities?

The digital world changed the way people see each other, as more and more people provide their personal social network with private information like photos, location information or status messages.

Today everybody has multiple digital and virtual “identities” on different websites, social networks or virtual worlds. What is the origin of this trend? What is the status today and what can we expect from the future? Michael Altendorf, Diplom Economist / University of Heidelberg. Co-Founder & CEO of the venture-capital funded internet startup ADTELLIGENCE GmbH. ADTELLIGENCE GmbH provides superior online ad targeting technologies and analytics platforms for social networks & agencies.

Lecturer in internet business at university of applied sciences Salzburg/Austria and at the Popacademy Baden-W├╝rttemberg, a music business school. Speaker at several internet & media events. Co-Founder of Rhein-Neckar Technology Ventures Day, an event for entrepreneurs looking for VC. Co-Organizer of TEDx Rhein-Neckar. Member of the CEO Collaborative Forum. Previously worked at SAP in strategic market intelligence/global marketing as analyst, and as product manager in the Emerging Solutions in Walldorf and New York. Since 2001 he worked as a consultant in internet business, at the management consulting company SVP Deutschland AG in research projects, and in interdisciplinary research at the Institute for Peace, Ecology, and Sustainability (FEST e.V.) in Heidelberg.