Steven Sasseville

A Sense of Identity

In “A Sense of Identity” Steven Sasseville examines why being a “Citizen” is more meaningful than being a “Consumer”. Why it´s a good idea to have an opinion, and accept the consequences of that opinion. Furthermore he explores why we all need to create “Things” worth caring about.

Steven seeks a “Long-Term Identity” that synthesizes interests, ethnicity, beliefs, family & friends, work and values. Will Facebook, Twitter, Flickr, Tumblr, Blogger, Vimeo, Skype, and YouTube help in this quest? Will my identity be the “Next Big Thing”?

Steven Sasseville (born 1969) is managing creative director and co-founder of the innovation and design firm COSALUX, taking a more “daring to de different” approach to the design challenges out there. He’s known for his straightforward, honest and reimagining approach to the design business. Rethinking the ordinary, trusting our instincts and educating clients into trusting creative partnerships is part of the strategy embedded into the core DNA of Steven and his team at COSALUX.